116. Mint Digital
March 3rd
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Cameron Price, Chief Technology Officer at Mint Digital, explains how the New York and London based company creates cross platform entertainment properties for a variety of clients by fusing new media and traditional media. Clients include MTV Networks, ABC Family and the BBC.
What we learned about Mint Digital:
- Focuses on creating a hybrid between new media and traditional media
- Receives revenue from clients who want to use new media to enhance a new or already existing traditional media property
- Creates communities like Islandoo where viewers can interact with television programs
