NY-based wine social networking service Snooth will announce today their expansion into 40 countries. This makes the site more comprehensive than only covering wine in the U.S. and should bring a new userbase to the network. Snooth has added a worldwide price and merchant database and connects users with local merchants in their area. 

Snooth CEO Philip James tells me that their goal is to “establish a truly global wine resource, complete with social elements, detailed recommendations, editorial content, and seamless merchant connections.”

We initially reviewed Snooth back in November when they presented at a meetup in NYC. Snooth is a social shopping site and offers suggestions on which wines you might like based on your reviews and ratings. Revenue is generated on a clickthru/purchase from a wine merchant. Back in November I noted that affiliate commissions alone might not be enough to sustain the company in the long-term. I still believe they are best to look at diversifying their income stream.