NY-based GoMobo recently signed a test partnership with the WaWa chain of convenience stores. WaWa is similar to BP, QT and 7-11. We've written about GoMobo before including naming them as one of three products that will change 2008. The GoMobo-WaWa test has taken place in the Pennsylvania cities of Malvern, Media and Philadelphia and they plan to expand the test to four additional cities in Pennsylvania shortly. Financial terms of the deal were not disclosed but GoMobo did share that their typical fee is 10% of all orders.

Howard Stoeckel, WaWa's CEO, said testing online and text ordering is part of an initiative to increase the frequency with which customers buy deli foods and the amount they spend while doing so. The effort also entails a “Dinner Deals” promotion that discounts featured foods, he indicated.

So the next time you want a slushy or a large pop, you might just try ordering on your mobile on your way there. It will be interesting to see how this affects sales. I find in the 7-11, I always pick up something extra as I wander the store - will these impulse purchases be eliminated if the customer orders their hot dog and coke before they get to the store and it's waiting near the register for them?