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KickApps Partners With Akamai on Video Hosting

Editor's Note: This news was embargoed for 8am today. Another blog busted the embargo posting 7 hours ago, so per our embargo policy, we will post the news now. 

kickappsNY-based white label social networking provider KickApps has announced a new partnership today with Akamai. The partnership will bring Akamai's Stream OS video management system into the KickApps video player. The Stream OS provides KickApps customers with high-end video management and the Akamai media player will allow for ad integration inside the KickApps video player. KickApps notes that the combined offering provides web publishers with drag-and-drop video player creation, a comprehensive media management system, social media enhancements, HD video players, and new video revenue opportunities.

As this new video rollout is part of the KickApps social network solution, all of the normal KA social features are available including commenting, rating and sharing of the media. The new partnership also allows for on-demand deployment of High Definition (HD) video. The key for KickApps is to listen to their customer's needs and meet them - this video partnership helps to keep their customers in-house for video distribution.

Pricing for this new video content delivery system will be based on usage and SVP Michael Chin tells me it will be "extremely low". Chin also notes that, "we believe we’re able to match Brightcove & Maven for the higher end market".

It's important to consider whether hosting video content yourself (like the new solution above) or on a video hosting solution is best. There are pros and cons to both solutions - we took a look at some of the issues last month. The strategy and the goals must be considered.

KickApps recently partnered with Userplane on IM/chat and with Clearspring on widgets.

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