NY-based Magnify.net has announced the launch of their new MVP video player today. The MVP player (multi-view player) allows site publishers to bring together content created by their community with other Internet shared videos into one player. The player (example displayed below) can be set to a variety of sizes and themes.

Magnify's MVP player includes a 50/50 split on ads displayed. One interesting note regarding the ads -- site publishers can select to serve pre- or post-roll ads in the videos that originate on their network. The video ads are served by DoubleClick's DART service.

The new Magnify player seems a bit similar to Kyte's player in terms of customization and options. Kyte offers chat within the video player along with more media options (e.g. images, live video, etc.) while the injected ad on Magnify's player allows Web publishers to generate additional revenue from ads that are served below the video channel.

Magnify self-reports over 5 million videos added to the social networks they serve each month. Check out all of our Magnify.net coverage.