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Magnify.net to Power Zappos Video for SxSW

March 12th - By NYConvergence at NYConvergence - A digest of New York, New Jersey, and Connecticut digital media technology news

NYConvergence ORIGINAL

From an emailed press release, NYConvergence has learned that New York-based online video platform company Magnify.net has partnered with online retailer Zappos.com to power Zappos' "BoxBreak" video-fest at the South by Southwest Interactive Festival, beginning Friday, March 13th. The online videos will be uploaded by the Zappos community, capturing the emotion felt by recipients of Zappos boxes as they open their packages.

[Editor's Note: NYConvergence currently uses Magnify to power its video channel.]

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> Magnify Partners with NYMag.com

> Magnify.net Partners with BlogHer

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