NYConvergence ORIGINAL

Last night the New York Media Information Exchange Group (NY:MIEG) hosted a panel [Editor's Note: Video available here.] at the Samsung Center in the Time Warner building on “Music Meets Fashion: The Hot Buttons in the Digital World.” The evening event featured a discussion with Jackie Atkins: Founder/Plum & Pear; Rob Czar, Cofounder/Threadbanger ; Ranjit Grewal: Creator/CCO JamStar Media;  Melinda Lee: Co-Founder/UncensoredInterview.com ; Scott Lipps: President/One Management and last minute moderator, Juliette Powell, media consultant and author of “33 Million People in the Room.”

So what is it that inspires people to share fashion, music or any content virally?

“Technology was always trying to post-fit content, and true content on the Internet has always been undervalued,” Grewal said. “You have to make sure the content is timely and that the fashion and music people are seeing online is what’s available in stores.”

For one to succeed in merging fashion and music online, one has to create a 360 degree world around the subject of interest, so it becomes a seamless experience.

“You have to make the best programs, so that it can live across platforms,” Grewal continued.

Yet, no matter how great the tools are, if the content isn’t good, it’s just going to sit there.

When it comes to music and fashion,” you have to think one step ahead and inform viewers,” Lipps said. “The goal is to try to find a way to merge all the platforms if you are an actor or musician through any means possible and at the same time retain credibility.”

Next month NY:MIEG will begin live-twittering from its events through its current handle.

[NY:MIEG is a current client of Trylon SMR, publisher of NYConvergence.]

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