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Archive for June, 2009

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Internet Week: Panelists Discuss Digital Brand Building

Tuesday, June 2nd, 2009 - By NYConvergence at NYConvergence - A digest of New York, New Jersey, and Connecticut digital media technology news

NYConvergence ORIGINAL

This morning, NYConvergence attended the New York: Media Information Exchange Group (NY:MIEG) panel: “Selling Yourself: How to Build a Brand in the New Digital World,” at the Time Warner Center.

The panel was moderated by Ellis Henican, staff columnist for Newsday and featured Ben Relles, founder and creator of video Web site Barely Political, Amber Lee Ettinger, American actress, Internet "celebrity," and model best known as being the “Obama Girl,” Andrea Syrtash, dating expert, life coach, author and host of ON Dating, and Norm Golden, actor, writer and executive producer of 50ToDeath.com.

The panel discussed how to successfully build a brand for yourself and attract an audience, by focusing on four major points:

  • Keep producing content and keep it consistent. Make sure you know your audience so that you can eventually monetize your brand

  • Your audience should help shape your content. Establish personal connections and listen to your audience

  • Interact with your fans

  • Fall into your brand; let yourself have one big break and take it off from there. Let the brand create itself

Building a brand can really take off with the presence of new technology always emerging. By taking into consideration those points, you can really establish a true brand for yourself.

[Editor's Note: NY:MIEG is a current client of Trylon SMR, publisher of NYConvergence.]

NY Tech Meetup Showcase!

Tuesday, June 2nd, 2009 - By Nate Westheimer at innonate
Interested in meeting entrepreneurs and learning about some of NYC’s most exciting and innovative startups? Come to New York Tech Meetup’s first ever Showcase, a free event being held today, June 2nd, 3:30 to 6:30. at FIT’s Great Hall (West 28th St., btw 7th and 8th Avenues, south side of the street.)
NYTM’s monthly meetup will take place immediately following the Showcase at 7:00 pm in FIT’s Haft Auditorium.
Come tomorrow to meet founders and learn about the following companies:

How Could Publishers Better Engage Their Readers?

Monday, June 1st, 2009 - By NYConvergence at NYConvergence - A digest of New York, New Jersey, and Connecticut digital media technology news

NYConvergence ORIGINAL

Paidcontent

In a panel moderated by ContentNext's Lauren Rich Fine this morning at the EconAffinity Conference, panel participants Rich Beattie of TravelandLeisure.com, Matthew Goldstein of Peer39, Graham Hill of TreeHugger.com, and Lesley Pinckey of Essence.com, discussed this subject with regards to strategies that can be used by publishers.

Some of the highlights included:

  • Hill stressing the importance of analytics and what they can tell you about user behavior with relation to content
  • Goldstein's remark that technology has not yet progressed to the point where Web sites like TravelandLeisure.com can better serve reader's needs such automatically ascertaining their interest in traveling to warmer clients during the winter if they live in an urban area like New York City
  • The panelists stressing the need for authentic communication with readers and being transparent
  • Pinckey's comment about how some brands are building their own content platforms rather than tapping into existing outlets
  • Golstein also noted Hearst's strategy of not sharing all published content on the Web and how that may be helping the publisher keep its print subscriptions strong
  • The discussion about the importance of natural search, making their Web sites useful for people who may not automatically go there

[Editor's Note: Peer39 is a current client of Trylon SMR, publisher of NYConvergence.]

Magnify Launches Internet Week TV Channel

Monday, June 1st, 2009 - By NYConvergence at NYConvergence - A digest of New York, New Jersey, and Connecticut digital media technology news

NYConvergence ORIGINAL

Magnify.net, the NYC-based, video-publishing platform, has launched a channel in conjunction with the organizers of Internet Week for the purpose of sharing video from the panels, presentations, and networking events which will be taking place, starting today and ending on June 8, as part of NYC's second Internet Week.

The channel is available here: video.internetweekny.com.  You can also keep tabs on the videos submitted in the widget for the channel which NYConvergence has added to our Web site.  You'll find it in the middle of the first column on the left side of this page.

[Editor's Note: Magnify.net regularly powers NYConvergence's TV channel.  We'll be adding the widget that directs our readers there back to our site after Internet Week concludes.]

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