NYConvergence ORIGINAL

The NY Video 2.0 Meetup met last night in Uris Hall on the Morningside Heights campus of Columbia University to network and to hear presentations from MTV, Brightroll, Howcast, and ZapMyTV.

The presentations were as follows:

• Brightroll discussed its interactive video ads, allowing viewers to jump back and forth between the video and the publisher’s site. 
• Howcast showed off its “sizzle real” instead of demoing and talked about how-to videos generate traffic for the company's partners. 
• ZapMyTV demonstrated its picture-in-picture capabilities and informed attendees that they're currently allowing beta users to view programming from four networks for free while they're testing the technology.
• MTV's digital research arm, Digital Fusion, shared the results of its research on the types of advertisements which visitors to the Web site were most comfortable with, discovering that most favored brief, five-second pre-roll clips over thirty-second clips and slide-out advertisements.  MTV decided to conduct this research on its own because it wanted to use real-world situations rather than pay for the research of another group conducted in a lab.