Companies’ Technologies Document, Augment Reality
Three of the presenters at last night's NY Video March Meetup demonstrated technologies that allow users to augment and document reality. The meetup was held on the campus of Columbia University in Manhattan's Morningside Heights neighborhood. These presenters included:
Tewee (pictured, right), which allows brands to embed "TV-quality interactive game shows" into any Web site or online campaign which they're running; users appear by means of their Web.cam;
- Ogmento, (pictured below, left) which provides Web- and iPhone-based augmented-reality applications. The company recently built an augmented reality campaign which allowed users to see themselves as vampires as part of a promotion for Penguin's Vampire Academy; and,
- Filemobile, which demonstrated its "citizen journalism" app and how it allows for content acquired in the field to be uploaded to a dedicated Web site for review.
SetJam, another presenter, allows users to search for "every TV [s]how and [movie]... ever," add them to your queue and watch "whenever you want." Twistage demonstrated how its technology helps video creators the abilities to manage, publish, monetize, syndicate, and analyze their content.
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