Meetup Focuses on Tech Savvy Fashion
March 24th
-
NYConvergence ORIGINAL
by: Amy Berryhill
The Fashion 2.0 meetup, held last night at the W New York in midtown, brought together designers, marketers and developers to promote and discuss the use of online tools in the world of fashion. Speakers on the panel represented different areas of the fashion business, but their comments shared a common thread. They explained that social media and ecommerce are a must for new and established designers alike.
Some of the advice was specific. "People don't realize that tagging is a really great thing," said Rafe Totengnco, after explaining how his company adds loads of keywords to online content.
On other topics, the discussion was more general. "People on Facebook love free stuff," said panelist Dave Cook, with an echo from panelist Aaron Mandelbaum. The speakers gave examples of different marketing events where free giveaways on Facebook delivered exponential increases in Facebook Fans, as well as increases in traffic back to the company website.
While technical tools allow designers to reach abroad and avoid brick and mortar costs, there is still an aspect of relationship management required. Kerry Bannigan described a contest, created in partnership with Ask.com, that has been able to generate over 30,000 entries through relationships developed with fashion bloggers.
> Tech Startups Show Off at Fashion 2.0 Meetup
by: Amy Berryhill
The Fashion 2.0 meetup, held last night at the W New York in midtown, brought together designers, marketers and developers to promote and discuss the use of online tools in the world of fashion. Speakers on the panel represented different areas of the fashion business, but their comments shared a common thread. They explained that social media and ecommerce are a must for new and established designers alike.
Some of the advice was specific. "People don't realize that tagging is a really great thing," said Rafe Totengnco, after explaining how his company adds loads of keywords to online content.
On other topics, the discussion was more general. "People on Facebook love free stuff," said panelist Dave Cook, with an echo from panelist Aaron Mandelbaum. The speakers gave examples of different marketing events where free giveaways on Facebook delivered exponential increases in Facebook Fans, as well as increases in traffic back to the company website.
While technical tools allow designers to reach abroad and avoid brick and mortar costs, there is still an aspect of relationship management required. Kerry Bannigan described a contest, created in partnership with Ask.com, that has been able to generate over 30,000 entries through relationships developed with fashion bloggers.
Bloggers lend their support to an initiative for three reasons, according to Cook: exposure, content and recognition. As it happened, these were the same issues at the core of many of the audience's questions during the meetup.
Previous:> Tech Startups Show Off at Fashion 2.0 Meetup
